When you’re learning how to choose the best digital marketing agency in Calgary, you’ll soon realize that it boils down to asking the right questions and listening to their answers. If they don’t have a prepared answer, they probably aren’t experienced enough as an agency to be a smart investment. Choosing an online marketing agency in Calgary is a big decision so be sure to interview them carefully.
Keep in mind that even prepared answers may reveal that the agency isn’t going to deliver good results. Which key questions will give you the insight you need to determine if they are the right agency for you? The rest of the points in this article will uncover the best questions to ask a digital marketing agency and keep in mind as you make your decision.
What is Their Strategy?
An agency should offer you a personalized digital marketing strategy plan that they have developed after getting to know your business and which results will meet your goals. They should be transparent about their strategy and process, and how they can accomplish each goal.
If you’re not sure what any aspect of the strategy entails, it’s smart to both search the topic online and asks them. Does the strategy make sense for your goals? Is it proven to deliver results? If the agency can’t speak at length about how its strategy works, it may not be able to deliver on its promises.
Also, there are online marketing agencies out there that will use “black-hat” strategies, especially for SEO. These strategies can result in your site being penalized by Google, so it’s critical to avoid agencies that may use them. A quick search should tell you if the strategy is frowned upon.
What Results Have They Achieved for Other Clients?
This is one of the most important questions to ask a digital marketing agency. They should be able to show you specific statistics that demonstrate they can really achieve results. Often the most telling result to ask for is an increase in sales. Your business’s bottom line is what’s really important.
Of course, more common ways to measure results, like an increase in website traffic, movement in keyword rankings, and back-links are also important. For example, if your digital marketing agency in Calgary tells you that they’ll double your website traffic, they should be able to point to a client who saw those results.
If they haven’t delivered the results you need in the past, what guarantees they can do it now? Your business probably can’t afford to take a risk on a company that has no experience.
You shouldn’t accept anything less than an online marketing agency in Calgary that has a proven track record of delivering results that are similar to the results you need.
It’s best to work with a full-service agency that can offer you specialized knowledge and strategy in every area of digital marketing. A full-service agency should have several experts on staff that can help to execute all of the areas of your strategy.
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